Marketing is for people, not machines
Updated: Dec 4, 2019
SEO is marketing. While good SEO requires technical expertise, ultimately it's about connecting the right product with the right person at the right time. Customer journey matters to SEO.
Brand voice is as important as ever. A list of head and tail keywords is great, but the increasing use of AI in marketing enables machines to put content in context. Brands need an identifiable, trusted voice.
An understanding of human behavior and linguistic semantics is as important to an SEO agency as is understanding how Google works.
Humanizing companies will be more effective for SEOs than pitching companies or products