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Marketing is for people, not machines

Updated: Dec 4, 2019

Kali Bliss from AKQA published a must-read piece in Search Engine Journal this week on the future of SEO. People are at the heart of SEO.

Some highlights:

  • SEO is marketing. While good SEO requires technical expertise, ultimately it's about connecting the right product with the right person at the right time. Customer journey matters to SEO.

  • Brand voice is as important as ever. A list of head and tail keywords is great, but the increasing use of AI in marketing enables machines to put content in context. Brands need an identifiable, trusted voice.

  • An understanding of human behavior and linguistic semantics is as important to an SEO agency as is understanding how Google works.

  • Humanizing companies will be more effective for SEOs than pitching companies or products

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