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PAY-PER-CLICK CAMPAIGNS

We Do It Right

When you want to grow your donor pool or your business through paid advertising, we won't waste a word or a dollar.

Writing and pay-per-click (or "PPC") advertising go together like chocolate and peanut butter. You have 270 characters and a limited budget to make Google Ads work for you.


The advantage of a PPC campaign is you are able to get web exposure for keyword phrases that you don't organically rank for through the Google search engine results page (SERP). The obvious downside of a paid advertising campaign is that it has an ongoing cost associated with it -- when you stop paying for it, it stops working for you.

We will find the most cost-effective way to achieve your conversion goals so that you're not paying for an unsuccessful PPC campaign.  


PPC campaigns can be a great way to quickly attract and convert new donors or customers. When used in conjunction with a solid SEO strategy, good keyword research, and work on Google Analytics, a PPC campaign will not only attract and convert the leads you need to grow your business, but generate data that we will use to improve and optimize your website for continued success long after your PPC campaign has concluded.