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RESEARCH

Make Better Decisions

We're storytellers at heart and researchers by training. If you're looking for more than an off the shelf answer to questions that affect your organization, we provide custom research. We are a proud company member of the Insights Association.


Whether we’re asked to start from scratch or act as advisors, we’ll work with you to get the answers you need to make informed decisions. 

Market Trends

Reynolds Marketing Custom Research can help you answer questions such as:

  • What are the commercial opportunities in emerging technologies?

  • What is the market potential for a newly developed product or technology?

    • Who are the potential customers?

    • What are the competing products/technologies?

    • What is the potential pricing for the new technology or product?

    • How should you go to market and who should you partner with?

  • What will be the effect of new regulations on your customer base and competitors?

A market innovation project from Reynolds Marketing Custom Research can help you make informed, actionable decisions to stay ahead of the innovation curve.

Competitive Analysis

Monitoring your competitive landscape allows you to act on threats and opportunities. Reynolds Marketing Custom Research can help you answer questions such as:

  • How are your competitors organized?

  • What are their strengths and weaknesses, and what can you learn from their successes/mistakes?

  • What are your competitors’ future plans?

  • How do your competitors go to market, what customer do they target, what sales channels do they use?

  • How do you compare against competitors in key metrics: costs, investment, sales, profits, product portfolio, R&D and innovation, operations, etc.?

A competitive analysis project from Reynolds Marketing Custom Research can help you make informed, actionable decisions to gain advantage over competitors.

Customer Perception, Retention & Satisfaction

Customer loyalty is essential to maintaining sales and profitability, and knowing how customers perceive you versus your competitors is critical to ensuring their loyalty. Reynolds Marketing Custom Research can help you answer questions such as:

  • Why are you losing customers? Why aren’t potential customers buying from your company?

  • How loyal are your current customers, and why are you losing certain ones?

  • Have you segmented customers to ensure you are delivering the right services at the right level?  Are you over-serving some and under-serving others?

  • What are your customers’ unmet needs? What will they be in the future?

  • Are you satisfying these needs, and how well are your competitors satisfying these needs?

  • What actions would have the most impact on customer perception of your company?

  • As competition intensifies, what service or product features would differentiate you from competitors and improve customer perception?

Reynolds Marketing Custom Research can assess what is important to your customers, their needs, perceptions and satisfaction levels, and how your company performs against competitors.

Due Diligence & Acquisition Screening

Reynolds Marketing Custom Research can help with target identification and screening and also provide due diligence assistance. Among our capabilities:

  • Develop target candidate list and fact base

  • Apply selection criteria and identify the best candidates

  • Profile candidates and develop preliminary selling proposition and valuation

  • Provide assistance with prospectus preparation (seller side) and with technical and  market due diligence (buyer side)

Reynolds Marketing Custom Research can provide recommendations that are unbiased and based on solid qualitative and quantitative input, allowing you to make informed, actionable decisions.